Search Engine Marketing
Intermission studios are a Brisbane Internet marketing company with SEM services geared to increase your business leads, customers and sales, for our clients.
Search Engine Marketing or online marketing is the process of promoting a website by increasing it’s visibility on search engines. To achieve this, one uses Search Engine Optimisation (SEO), Social Media Marketing and Pay-per-click ads. SEM is just one part of series of steps which makes up a robust marketing strategy.
Social Media Marketing
Social Media Marketing (SMM) refers to branding efforts and engagement between your business and your clients/potential clients on social media platforms of the web, i.e. Google+, Facebook, Linkedin, Twitter, etc. As part of an overall online marketing strategy we set out - through helpful guides, related news and promotions - to increase engagement. Intermission Studios can either set up your social media platforms, (give you a strategy to move forward on) and then leave you to it, or in most cases, a mixed accountability/ shared responsibility approach to this area is best for our clients. We are happy train your staff members to bring your social media entirely in-house’ if you wish.
Pay Per Click (PPC)
Pay Per Click (PPC) refers to a system by which you pay each time someone clicks on your ad. The price is generally dictated by the amount of competition. Google adwords, Google Remarketing and Facebook ads all use this system. Pay-per-click is an excellent marketing technique, because it allows you an almost instant ‘snap-shot’ into what keywords/ads/messages are performing and which ones are not. This in turn allows you to make data driven marketing decisions on the fly. At Intermission studios we will manage and optimise your PPC campaign regularly and consistently, ensuring your adverts are optimised to their greatest potential.
How Can SEM Help My Business?
By delivering the right visitors to your site at a relatively low cost. By giving me useful data on what messages and demographic of people engage with my brand.