Search Engine Optimisation (SEO)
The purpose of a SEO strategy is to get optimal visitors to your site, by ranking well in Google or other search engines. SEO is just one part of series of steps which makes up a robust marketing strategy and is one of the most important factors for commercial success of a site. As a SEO company, our goal is to drive quality traffic that will produce interaction, and then sales from your site in a cost effective manner.
What does a SEO strategy involve?
Research - using specialist tools to research which key phrases are most commercially-viable and suited to your business, checking competitors sites and keeping informed on any changes to search engine ranking methodology.
Technical skills - ensuring your site is optimised in its coding and structure to be search-engine friendly and is built to comply with exiting search engine guidelines.
Key word and phrase placement - making sure the content itself is optimised with keywords appropriately placed throughout titles and the body text.
Ranking boosters - adding your site to appropriate directories, setting up links, and other activities to help increase the ranking of your site.
Planning - SEO is not something you just do once. It needs to be monitored and worked on over time as part of an overall SEO Marketing strategy to ensure optimal success. Our approach to SEO services has always been aimed at the long-term success of our clients.
How can it help my business?
By simply, increasing the chance of a potential clients visiting your site.